Strategy Guidelines

1. Initial Focus: Start with energy/electrolyte drink powders
   • Lower shipping costs due to light weight
   • High margin potential
   • Strong market demand
2. Secondary Products: Tea variety packs
   • Established market with room for innovation
   • Seasonal sales potential
   • Multiple price point opportunities
3. Manufacturing Considerations:
   • Source manufacturers in China for competitive pricing
   • Ensure FDA compliance for food supplements
   • Consider Japan-based manufacturing for premium positioning

Risk Mitigation

• Start with small MOQ to test market response
• Ensure proper certifications (FDA, GMP, etc.)
• Develop unique selling propositions for each product
• Consider trademark registration before major investment